GeMMs & Co - Why our mission matters

I'm going to be so transparent here - before coming on board with GeMMs & co. I was a glutton for jewellery from Accessorize, Oliver Bonas and others like it. Luxe, stylish pieces, perfect for layering or wearing alone.

Most were silver plated or just metal, but eagerly offering promises of being eternally tarnish free and long lasting, which I always fell for in my moments of weakness, no matter the slightly steep price for what it was.

Empty promises, as ultimately, we know plated jewellery is just a superficial protective veneer and pretty soon, the pieces lack the lustre you once loved. This can be frustrating for customers who invest in these products, only to find that they need to be replaced frequently, meaning more expense. That's why our overarching mission is to provide you with quality, truly long lasting pieces that are ALL 925 sterling silver, at prices you'll love. Sterling silver jewellery can often be expensive, but by offering it at a reasonable price point, GeMMs & Co is making it possible for more people to invest in pieces that they can cherish for a long time. GeMMs & Co's commitment to affordability is important because it makes quality jewellery accessible to a wider range of customers.

GeMMs & Co's mission is also important because it reflects a growing trend towards ethical and sustainable consumption. More and more consumers are becoming aware of the impact of their purchasing decisions on the environment and society, and are seeking out brands that align with their values. By offering affordable, high-quality jewellery that is both beautiful and sustainable, GeMMs & Co is responding to this demand and helping to drive positive change in the fashion industry.

Also, even if our pieces tarnish with exposure to sunlight slightly over time, one quick polish and they'll be good as new (don't worry, we'll tell you all about taking care of your GeMMs in another blog post).

Quality and affordability is a promise that we will always keep and one that is as clear as the silver hallmark you'll find on every GeMMs & co product.

Lots of love x 

Read more about our mission here!