About GeMMs & Co.
London-born fine jewellery, thoughtfully created to make every day feel a little more special.
OUR STORY
The story behind GeMMs & Co.
GeMMs & Co. is a London-based family business founded by brother and sister Mushky and Mendel Bensusan. The name carries their shared initials, MM, making the brand personal from the very beginning.
Mushky’s love of photography and fine jewellery shapes the visual heart of GeMMs & Co., while Mendel brings years of business and sales experience. Together, they created a brand built around beautiful design, trusted quality and attainable luxury.
Fine jewellery, made to be loved
From lab-grown diamonds in solid gold to enduring everyday pieces, our jewellery is chosen to bring lasting sparkle to meaningful moments. Every order is presented with care in our signature luxury packaging.